Research Indian Retail Industry Essay Example

Research: Indian Retail Industry Essay Aim To develop learners’ skills of independent enquiry and critical analysis by undertaking a sustained research investigation of direct relevance to their Higher Education programme and professional development. Summary of Learning Outcomes To achieve pass learners must demonstrate the ability to deal with each of the following outcomes: Understand how to formulate a research specification Be able to implement the research project within agreed procedures and to specification Be able to evaluate the research outcomes Be able to present the research outcomes. Scenario For the assignment, you will be required to select Research project into an area of commercial business practice that interests you. The study should use both primary and secondary sources of information, and analysis should be done by using appropriate methods and present the findings with regard to initial proposal. Or The Indian Retail Industry is the largest among all the industries, accounting for over 10 per cent of the country’s GDP and around 8 per cent of the employment. The Retail Industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market. We will write a custom essay sample on Research: Indian Retail Industry specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Research: Indian Retail Industry specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Research: Indian Retail Industry specifically for you FOR ONLY $16.38 $13.9/page Hire Writer But all of them have not yet tasted success because of the heavy initial investments that are required to break even with other companies and compete with them. The Indian Retail Industry is gradually inching its way towards becoming the next boom industry. Despite of exponential growth, the retail industry in India facing enormous challenges. Your research should dwell upon challenges in Indian retail industry. Major Retailers in India Pantaloon: Pantaloon is one of the biggest retailers in India with more than 450 stores across the country. Headquartered in Mumbai, it has more than 5 million sq. ft retail space located across the country. Its growing at an enviable pace and is expected to reach 30 million sq. ft by the year 2010. In 2001, Pantaloon launched countrys first hypermarket ‘Big Bazaar’. It has the following retail segments: Food amp; Grocery: Big Bazaar, Food Bazaar Home Solutions: Hometown, Furniture Bazaar, Collection-i Consumer Electronics: e-zone Shoes: Shoe Factory Books, Music amp; Gifts: Depot Health amp; Beauty Care: Star, Sitara E-tailing: Futurebazaar. com Entertainment: Bowling Co. Tata Group Tata group is another major player in Indian retail industry with its subsidiary Trent, which operates Westside and Star India Bazaar. Established in 1998, it also acquired the largest book and music retailer in India ‘Landmark’ in 2005. Trent owns over 4 lakh sq. ft retail space across the country. RPG Group RPG Group is one of the earlier entrants in the Indian retail market, when it came into food amp; grocery retailing in 1996 with its retail Foodworld stores. Later it also opened the pharmacy and beauty care outlets ‘Health amp; Glow’. Reliance Reliance is one of the biggest players in Indian retail industry. More than 300 Reliance Fresh stores and Reliance Mart are quite popular in the Indian retail market. Its expecting its sales to reach  Rs. 90,000 crores by 2010. AV Birla Group AV Birla Group has a strong presence in Indian apparel retailing. The brands like Louis Phillipe, Allen Solly, Van Heusen, Peter England are quite popular. Its also investing in other segments of retail. It will invest  Rs. 8000-9000 cores by 2010. Retail formats in India Hyper marts/supermarkets: large self-servicing outlets offering products from a variety of categories. Mom-and-pop stores: they are family owned business catering to small sections; they are individually handled retail outlets and have a personal touch. Departmental stores: are general retail merchandisers offering quality products and services. Convenience stores: are located in residential areas with slightly higher prices goods due to the convenience offered. Shopping malls: the biggest form of retail in India, malls offers customers a mix of all types of products and services including entertainment and food under a single roof. E-trailers: are retailers providing online buying and selling of products and services. Discount stores: these are factory outlets that give discount on the MRP. Vending: it is a relatively new entry, in the retail sector. Here beverages, snacks and other small items can be bought via vending machine. Category killers: small specialty stores that offer a variety of categories. They are known as category killers as they focus on specific categories, such as electronics and sporting goods. This is also known as Multi Brand Outlets or MBOs. Specialty stores: are retail chains dealing in specific categories and provide deep assortment. Mumbais Crossword Book Store and RPGs Music World are a couple of examples. Challenges facing Indian retail industry The tax structure in India favors small retail business Lack of adequate infrastructure facilities High cost of real estate Dissimilarity in consumer groups Restrictions in Foreign Direct Investment Shortage of retail study options Shortage of trained manpower Low retail management skill Web sources: http://www. fibre2fashion. com/industry-article/free-retail-industry-article/ http://zenithresearch. org. in/images/stories/pdf/2012/May/ZIJMR/22_ZIJMR_Vol2_Issue5_May%202012. pdf http://www. economywatch. com/business-and-economy/challenges-indian-retail-industry. html http://indianresearchjournals. com/pdf/APJMMR/2012/September/1. pdf LO-1: Understand how to formulate a research specification . 1. Formulate and record the research project outline specifications. (AC 1. 1) 1. 2. Identify the factors that contribute to the process of research project selection. (AC 1. 2) 1. 3. Undertake a critical review of key references for the proposed research project. (AC 1. 3) 1. 4. Produce a research project specification. (AC 1. 4) 1. 5. Provide an appropriate plan and procedures for the agree d research specification. (AC . 5) LO-2: Be able to implement the research project within agreed procedures and to specification 2. 1. Match resources efficiently to the research question or hypothesis. AC 2. 1) 2. 2. Outline how you undertake the proposed research investigation in accordance with the agreed specification and procedures. (AC 2. 2) 2. 3. Record and collate appropriate and relevant data. (AC 2. 3) LO-3: Be able to evaluate the research outcomes 3. 1. Using appropriate research evaluation techniques, evaluate the collected data. (AC 3. 1) 3. 2. Interpret and analyze the results in terms of the outlined research specification. (AC 3. 2) 3. 3. Make recommendations and justify areas of study for further consideration. (AC 3. 3) LO-4: Be able to present the research outcomes 4. 1. Use report format to present the outcomes of the research to an audience. (AC 4. 1) Marking and Grading Pass Assessment Criteria To achieve PASS grade the student must meet all the learning outcomes mentioned below: Outcomes| Assessment criteria for passTo achieve each outcome a learner must demonstrate the ability to:| LO1Understand how to formulate a researchspecification| 1. 1. formulate and record possible research project outline specifications1. 2. identify the factors that contribute to the process of research project selection1. 3. undertake a critical review of key references1. 4. produce a research project specification1. . provide an appropriate plan and procedures for the agreed research specification| LO2 Be able to implement the research project withinagreed procedures and to specification| 2. 1. match resources efficiently to the research question or hypothesis2. 2 undertake the proposed research investigation in accordance with the agreed specification and procedures2 . 3 record and collate relevant data where appropriate| LO3 Be able to evaluate the research outcomes| 3. 1. use appropriate research evaluation techniques3. 2. interpret and analyze the results in terms of the original research specification3. make recommendations and justify areas for furtherconsideration| LO4 Be able to present the research outcomes| 1. 1 Use an agreed format and appropriate media to present the outcomes of the research to an audience. | * Merit/Distinction Assessment Criteria Merit: M1: Effective choices and judgements have been made (Applicable Task 1. a. (AC 1. 1), Applicable to Task 3. a. (AC3. 1)) M2: Range of sources of information has been used (Applicable to Task 1. c. (AC 1. 3),(Applicable to Task 1. d. (AC 1. 4)) M3:Communication has taken place in familiar and unfamiliar contexts(Applicable to Task 1. e. AC1. 5), Applicable to Task 2. c. (LO 2. 3)) Distinction: D1: Use critical reflection to evaluate possible alternative strategies for organization (Ap plicable to Task1. d. (AC 1. 4), Applicable to Task 3. b. (AC 3. 2)) D2: Autonomy/independent thought and analysis has been demonstrated (Applicable to Task 2. a. (AC2. 1), (Applicable to Task 3. c. (AC 3. 3)) D3: Convergent and logical thinking have been applied ((Applicable to Task 2. b. (AC 2. 2), Applicable to Task 3. a. (AC3. 1)) Note: The assignment shall be graded as ‘Not Achieved’ if a student does not i. Submit within stipulated time. ii. Meet all the assessment criteria. Submission Guidelines: The student must submit an assignment in a report format 800-1000 words for each task or 4000 (+/-) 500 words for the entire assignment. * Complete the title page and sign the statement of authenticity. * Upload the soft copy of final version of the assessment on live campus latest by 18. 00hrs. on the scheduled date. *Please use the standard report format available on live campus. Comply with the formatting rules stated therein. *For Late Submission policy, Plagiarism and Collusion please refer to your student course handbook available on Live Campus.